Chicanofuturismo
Microcinema by J. Marquez-Simanca
Chicanofuturismo is a montage of scanned ink on paper illustrations, digital illustrations, photography, video footage, kinetic typography, and AI-generated imagery in a glitchy and hallucinogenic motion graphics audiovisual experience.
Chicanofuturismo centers on the concept of Aztlán–“tierra de la garza blanca” or “land of the white heron”–the mythical northern homeland of the Aztecs. Aztlán became the name of the Chicano homeland during the Chicano Movement of the 20th century. In Chicanofuturismo, Aztlán extends into a virtual and conceptual utopian space that nurtures our cultural identity through the dissemination of cultural symbols. Artists, Literary Heroes, and Chicano civil rights leaders are conjured from the past and broadcasted into the Aztlán field via digitized visual information. These information patterns of visual tradition are conveyed through Mesoamerican motifs of mixed Aztec, Maya, and Hopi/Pueblo patterns, and displayed on retro-futurist video screens.
The memories of the Movimiento’s cultural/spiritual/political ideals are transmitted into Aztlán space and translated into kinetic typographical agit-prop slogans. Cultural and spiritual iconography are revealed through the intersecting patterns of digital-cultural recuerdos from the center of the Aztlán matrix called Sipapu, a portal from which the ancestors emerge into the present world.
Chicanofuturismo’s primary objective is to promote Carnalismo – A brotherhood founded on indigenous values of helping and supporting each other. Libertad and unidad are achieved in the present and future under a unified Chicano identity.
The soundtrack is composed of familiar signifiers from brown-eyed soul, cumbia, Chicano rock, funk, and salsa. These styles are merged into decidedly psychedelic textures to accentuate the visually kinetic elements of Chicanofuturismo.
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Jeremy Marquez-Simanca is a Chicano artist, graphic designer, and illustrator based in New York City. He co-founded and served as the curator of the acclaimed Revoluciones Collective Art Space in Denver and pursued his studies in communication arts and graphic design at the Fashion Institute of Technology. Alongside his freelance design work, Marquez-Simanca also holds the position of Art Curator at Monologging.org and serves as the Creative Director at Mpaqt. In a recent commissioned project titled “Reciproca,” he created a striking 6500 sq ft projection-mapping public artwork on the D&F tower for Night Lights Denver. “Reciproca” is a dynamic motion graphics tribute to the Futurist and Constructivist art movements, carrying a core theme that champions mutual aid, support, and volunteer cooperation. Marquez-Simanca proudly unveiled his inaugural screening of “Chicanofuturismo” at the 2023 Summer Institute & Latino Action Council Summit at CSU Pueblo.